How do coders become consultants? They specialize, develop a point of view, and market based on their ability to move the needle for clients.
This podcast explores the transition from coder to consultant through interviews with those making and enjoying the results of this transition, and occasional audio essays from your host Philip Morgan.
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In this episode Liston Witherill talks about the role that specificity plays in getting your message across to prospects and clients. Liston is a professional copywriter who helps technology companies get more leads and conversions.
I wanted to speak with Liston because any positioning statement ultimately has to be articulated in ways that involve the written word, and I knew Liston would have some valuable input on how to do that very effectively.