The Self-Made Expert Podcast

By Philip Morgan



Sprinkled throughout the world of indie consulting are people who have found “orphan problems”, adopted them, and cultivated the expertise necessary to solve those problems. The Self-Made Expert podcast is conversations with these people about their journey of cultivating expertise outside the world of academia and the licensed professions. With your host, Philip Morgan.


TSME 163: Rob Fitzpatrick

2022-01-01

 

TSME 162: Denis Oakley

2021-12-18

 

TSME 161: Jonathan Stark Followup

2021-11-20

 

TSME 160: Kyle Bowen

2021-11-13

 

TSME 159: Jim Thornton

2021-11-06

 

TSME 158: John Jantsch

2021-10-30

 

TSME 157: Guillaume Wiatr

2021-10-30

 

TSME 156: Chris Ferdinandi

2021-10-23

 

TSME 155: Seth Erickson

2021-10-23

 

TSME 154: Alastair McDermott

2021-10-23

 

TSME 153: Blair Enns

2021-10-23

 

TSME 152: Gini Dietrich

2021-10-23

 

TSME 151: Jonathan Stark

2021-10-23

 

TSME 150: Josh Brammer

2021-10-23

 

TSME 149: Mike Julian

2021-10-23

 

TSME 148: David C. Baker on his upcoming book on selling advisory services

2021-10-23

 

TSME 147: David C. Baker

2021-10-23

 

TSME 146: It's not that I don't like talking to people...

2021-10-23

 

CPP 145: I want unreasonable things for you in 2021

2020-12-31

 

CPP 144: Stephen Warley on Working For Yourself

2020-09-02

 

CPP 143: Jay Clouse of Freelancing School on... Relationships! (The Business Kind)

2020-09-02

 

CPP 142: Mental blocks to selling advisory services

2020-07-30

 

CPP 141: The Product *Is* The Marketing

2020-07-13

 

CPP 140: Grazing -> Cowpaths -> Roads

2020-07-08

 

CPP 139: Bizdev on 4chan

2020-06-26

 

CPP 138: Market Leadership and Transformation in Independent Consulting Services

2020-06-17

 

CPP 137: Platform = Power = Responsibility

2020-06-09

 

CPP 136: Books, base hits, and homeruns

2020-05-19

 

CPP 135: The Question Stops Here

2020-05-02

 

CPP 134: What's The pH Level Of This Decision?

2020-04-29

 

CPP 133: Zoom and Skype

2020-04-24

 

CPP 132: Do Experts Have To Be Right?

2020-04-23

 

CPP 111: What about the Expert-Generalist market position?

2020-04-20

 

CPP 108: Switching Cost

2020-04-20

 

CPP 131: Relationship-Based Specialization

2020-04-06

 

CPP 130: Haitus

2018-12-25

 

CPP 129: Michael Ryan on cultivating specialized expertise in inventory optimization

2018-12-18

 

CPP 128: A portfolio of clients

2018-11-27

 

CPP 127: I'm thankful for the freedom to experiment

2018-11-20

 

CPP 126: Robert Games on finding an expensive problem using the Five Why's

2018-10-30

 

CPP 125: Dale Bertrand on finding an ideal overlap betwen skillset and market

2018-10-23

 

CPP 124: Anthony English on bootstrapping something new

2018-10-16

 

Bonus 001: What you can learn about interviewing from Howard Stern

2018-10-04

 

CPP 123: Andrew Askins on connecting with startups outside the big startup hub cities

2018-10-02

 

CPP 122: A Framework for Deciding How to Specialize

2018-09-25

 

CPP 121: Mike Julian on iterating towards the right market segment

2018-09-18

 

CPP 120: Matt Rogish of ReactiveOps on identifying a market oppoertunity

2018-09-11

 

CPP 119 - Corey Quinn on making a platform specialization work well

2018-09-04

 

CPP 118: Luca Ingianni on generating leads through procrastination

2018-08-28

 

CPP 117: Josh Doody updates us on his narrowed market position 1 year in

2018-08-21

 

CPP 116: Cheryl Janis updates us on her specialization journey

2018-08-14

 

CPP 115: Gene Monterastelli

2018-08-07

 

CPP 114: Mike McDerment

2018-07-31

 

CPP 113: John Warrilow

2018-07-24

 

CPP 112: Mastery and the MED

2018-07-17

 

CPP 111: What about the Expert-Generalist market position?

2018-07-10

 

CPP 110: The Solution Bias

2018-07-03

 

CPP 109: Making an e-book and an educational resource center coexist

2018-06-26

 

CPP 108: Switching Cost

2018-06-15

 

CPP 107: Michael Atkinson on combining a background in food and finance into a specialization on restaurant technology

2018-06-12

 

CPP 106: Robin Knowles on giving companies a competitive advantage by optimizing airflow

2018-05-25

 

CPP 105: Jonathan Stark on moving the needle for software developers

2018-05-22

 

CPP 104: Bob Lalasz on moving the needle with thought leadership, pt2

2018-05-11

 

CPP 103: Bob Lalasz on moving the needle with thought leadership, pt1

2018-05-08

 

CPP 102: Owning a word in the mind

2018-05-04

 

CPP 101: Jason Swett asks a very good question about vertical specialization

2018-05-01

 

CPP 100 - Evan McBroom on moving the needle for churches

2018-04-27

 

CPP 099: Stephen Kuenzli on moving the needle for clients with infrastructure consulting

2018-04-24

 

CPP 098: Moving the Needle: Eric White on moving the needle for clients with JTBD research, and also... EMPATHY

2018-04-20

 

CPP 097: Moving the Needle - Alex Vita on moving the needle with web design for photographers

2018-04-17

 

CPP 096: Karl Sakas on moving the needle for creative agencies

2018-04-13

 

CPP 095: Karl Schmieder on specializing in biotech and life sciences

2018-04-10

 

CPP 094: Jim Bond on Finding Entrepreneurial Opportunities

2018-04-06

 

CPP 093: What would you do with these 2 case studies, Philip?

2018-04-03

 

CPP 092: I know it when I see it

2018-03-23

 

CPP 091: Not *that* Rachel Maddow

2018-03-20

 

CPP 090: David C. Baker and I discuss the means by which economically valuable expertise is cultivated

2018-03-16

 

CPP 089: USP vs. UVP vs. Positioning

2018-03-13

 

CPP 088: Difficult Decisions

2018-03-09

 

CPP 087: Planes, risk & automobiles

2018-03-06

 

CPP086: Listener question about multidimensional specialization

2018-03-02

 

CPP 085: Let's talk about risk, baby

2018-02-27

 

CPP 084: You really should check out this guy's podcast

2018-02-23

 

CPP 083: Derek Dysart on happening into a great specialization

2018-02-20

 

CPP 082: Milepost 2 in Garrett St. John's transition from "hands work" to "brain work"

2018-02-16

 

CPP 081: Ben Chiriboga on specialization as an attorney

2018-02-13

 

CPP 080: Mike Borthwick on finding a hole in the market and generating those sweet, sweet startup leads

2018-02-09

 

CPP 079: Dave Ceddia on building a product side-business

2018-02-06

 

CPP 077: Alain Chautard on specializing in Angular and increasing profitability through training offerings

2018-02-02

 

CPP 078: DSMB - Liston Witherill on Marketing Partnerships

2018-02-01

 

CPP 076: Olivier Lambert on DRAMATICALLY improving the results of your cold email outreach

2018-01-30

 

CPP 075: Val Geisler's biggest contract yet a result of specialization

2018-01-26

 

CPP 074: Adam of Tamarlabs talks about transitioning to a horizontal market position

2018-01-23

 

CPP 073: Dorian Ferrari on Lead Generation

2018-01-19

 

CPP 072: What happens to your SEO when you change your website positioning? Kai Davis answers.

2018-01-16

 

CPP 071: DSMB - Reuven Lerner on Getting Started in Technical Training

2017-11-30

 

CPP 070: DSMB - Jake Jorgovan on LinkedIn Leads

2017-10-27

 

CPP 069: The Business of Expertise (part 3)

2017-10-19

 

CPP 068: The Business of Expertise (part 2)

2017-10-16

 

CPP 067: Why Success With No Positioning?

2017-10-13

 

CPP 066: I'm Back!

2017-10-09

 

CPP 65: I Believe But Cannot Prove: Working Out Loud

2017-08-05

 

CPP 064: Drawing That Line in the Sand

2017-08-04

 

CPP 63: The "Satisfaction Gap"

2017-07-31

 

CPP 62: The Taste of Stress

2017-07-29

 

CPP 61: Understanding Specialization in Less Than 10 Minutes

2017-07-28

 

CPP 60: Don't be a Red Kernodle

2017-07-27

 

CPP 059: What Plant Was She Trying to Grow?

2017-07-26

 

CPP 058: Specialization is Two Things

2017-07-25

 

CPP 057: A Seizure and a Mystery

2017-07-23

 

CPP 056: Meet me downstairs?

2017-07-22

 

CPP 055: Just bypass the factory solenoid!

2017-07-21

 

CPP 054: Startling Accuracy

2017-07-20

 

CPP 53: Drip, drip, drip

2017-07-19

 

CPP 052: Garrett St. John on Moving Into Advisory Work, part 1

2017-07-18

 

CPP 051: A Flood of ???

2017-07-17

 

Ep 050: AAAAH! The FEELZ!!!

2017-07-16

 

CPP 049: I Guess That's Life Sometimes

2017-07-15

 

CPP 048: Mugshots and a Crime Scene

2017-07-14

 

CPP 047: Is Positioning Bigger Than Vertical/Horizontal Market Focus?

2017-07-13

 

CPP 046: Expanding and Contracting Service Offerings

2017-07-12

 

CPP 045: The Room Behind Door #3

2017-07-11

 

CPP 044: A Meditation on Specialization and Blue Oceans

2017-07-10

 

CPP 043: Chasing Two Rabbits?

2017-07-09

 

CPP 042: Lost Three Projects to Specialists

2017-07-08

 

CPP 041: From the Shitty Tapes Files

2017-07-07

 

CPP 040: Josh Doody on Narrowing His Positioning, part 1

2017-07-06

 

CPP 039: Three Reasons You Should Get Into the Topsoil Selling Business

2017-07-05

 

CPP 038: But Ours go to 11!

2017-07-04

 

CPP 037: Going Undercover

2017-07-03

 

CPP 036: Competitiveness Between Businesses

2017-07-02

 

CPP 035: A Horizontal Expert Positioning Quandary

2017-07-01

 

CPP 034: Specialization From Day One?

2017-06-30

 

CPP 033: Time for a SERMON

2017-06-29

 

CPP 032: Pooping in Style

2017-06-28

 

CPP 031: Two Thresholds of Expertise

2017-06-27

 

CPP 030: Specialization and Alignment

2017-06-26

 

CPP 029: How do I do market research while I have a full time job?

2017-06-25

 

CPP 028: Failure

2017-06-24

 

CPP 027: How NOT to build an email list

2017-06-23

 

CPP 026: Verticals, Horizontals, and Audiences

2017-06-22

 

CPP 025: The CPP Reloaded

2017-06-21

 

CPP 024: Matt Krause: Starting With a Niche of 6 Clients

2015-12-04

 

CPP 023: Season Wrapup & Ben Krueger: How Can Consultants Use Podcasting to Generate Leads and Revenue?

2015-09-11

 

CPP 022: Samuel Hulick: What Happens When You Combine Constraints and a Narrow Focus?

2015-09-04

 

CPP 021: Paul Jarvis: Is Saying No Part of Building a Successful Business?

2015-08-28

 

CPP 020: Kai Davis & Philip Morgan: What's the Deal With Active Listening?

2015-08-21

 

CPP 019: Liston Witherill: The Role of Copywriting in Positioning

2015-08-07

 

CPP 018: The One Thing I've Never Heard Anywhere Else About How to Do a Great Interview

2015-07-31

 

CPP 017: Gale Stafford: Should limited information prevent you from positioning your business?

2015-07-24

 

CPP 016: Kenna Cote: What it Takes to Grow a Business in a Tiny Niche

2015-07-10

 

CPP 015: Is Positioning Professional Services Different Than Products? Al Ries Explains.

2015-07-03

 

CPP 014: How Do You Know If You're Really an Expert?

2015-06-26

 

CPP 013: Travis Northcutt & Michael Steele: Can your competition help you choose a niche?

2015-06-19

 

CPP 012: Nick Disabato on Niches, Boredom, and Changing Your Focus After Becoming Known for Something

2015-06-05

 

CPP 011: If I Specialize My Business, Won't I Get Bored?

2015-05-29

 

CPP 010: Jonathan Stark on the Paradox of Choice

2015-05-22

 

CPP 009: What if You Want a List But DON'T Want to Create Original Content?

2015-05-19

 

CPP 002: Eric Davis Was Booked Solid for Months

2015-05-19

 

CPP 006: One Step More Specific

2015-05-18

 

CPP 005: Kurt Elster 8x-ed His Revenue With Positioning

2015-05-18

 

CPP 003: Estimating Market Size Part 1

2015-05-18

How big does a niche have to be to be big enough?

CPP 008: Cheryl Janis on the Fear of Positioning

2015-05-10

Overcoming fears

CPP 007: Kai Davis on Positioning and Your Audience

2015-01-05

 

CPP 004: Estimating Market Size Part 2

2015-01-02

How big does a niche have to be to be big enough? (pt2 of 2)