What you are up to — notes from readers

Philip Morgan

Brad Farris shared with me this pre-recorded conference talk, which made interesting use of easy production elements to make the talk more interesting: https://www.youtube.com/watch?v=GKysQiiXLko It’s worth to see an example of someone doing more than just talking into a camera. (The speaker is not Brad in case that’s potentially confusing.)

Hinge Marketing has released the latest installment of some research they do every year on what they call “visible experts”: https://hingemarketing.com/wp-content/uploads/2020/12/Research-VE-Study-Summary.pdf I love, and have borrowed from these folks, the idea of visibility being a core part of marketing. I think it does a nice job of rolling up several related concepts into one sticky idea. This Hinge Marketing research is not a decision-making tool. If you evaluate it as such, it does not hold up well. Its conclusions are too obvious (how revelatory is it that speaking and writing a book are two of the highest-impact ways to earn visibility? No surprise at all unless you fell off the turnip truck yesterday.), and too broadly targeted to be of much help to someone making an important decision related to the question of how they earn more visibility. But, that it not the only way to leverage small-scale research! You can leverage research like this for… visibility. :) And that, I think, is the right context in which to evaluate this research from Hinge. As I’m planning out the second half of the TEI Talks, starting in January 2020, I’ll be focusing on the 3 ways you can leverage research, along with how to implement small-scale business research. From my notes:

This Hinge Marketing study is a nice way for them to show off their research chops, earn more visibility in the market, and – in the way that the zillionth ad impression for shoes sometimes leads to you buying the shoes – may lead to a few more people buying into the idea that investing in research (or paying Hinge Marketing to do it for you) is a good way to earn more visibility in the market. And so if you bear in mind the context and the multiple ways that small-scale research can be used, the Hinge Marketing study is a very nice example of small-scale research. That link again: https://hingemarketing.com/wp-content/uploads/2020/12/Research-VE-Study-Summary.pdf

I haven’t thoroughly checked it out, but wanted to pass this along from Funnel Authority. “Newly launched, Funnel Authority is a newsletter + companion website to help marketers and digital entrepreneurs to make more sales and grow their audience. Perhaps the only example of publishing on the ClickFunnels platform, this project demonstrates a method of building niche market authority via content curation.” Details: https://funnelauthority.com/

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