_"Coaching is just an inefficient, expensive form of project management."_See how easy it is to make a provocative but empty assertion?I just made that one up. It sounds like I have a bold point to make, but really I'm just being provocative with nothing to back it up.That's the balancing act. Being provocative so that ______________. So that:
- Busy CXO's pay attention to your marketing.
- Prospective clients change their thinking about _____________.
- A client follows your lead during a risky or challenging phase of a project.
Or something else. What other good thing could you accomplish by being thoughtfully provocative?-PKnow a self-employed software developer who might benefit from specialization? Send 'em this free gift! Details here --> /referrals/