The workshop outline

Philip Morgan

Here's a bit more detail on the workshop I'm running next month.**First, let me tell you where this workshop fits into the big picture.**I'm trying to help self-employed software developers do 2 things in their business: 1) identify an effective way to specialize and 2) learn to generate leads for their services.They do have to happen in that order! The lead generation will be a waste of time if it's not focused, and that's what the specialization does. The specialization also helps you cultivate exceptionally valuable expertise over time.So over the coming months you'll see me offering 3 workshops over and over again (and also turning them into self-study self-guided courses at a lower price point). Here's the overall structure:The workshop I'm running next month is the first one on that diagram, and in 4 weeks it will help you move from uncertainty about how you might specialize to clarity and confidence about your best 2 options for specializing.**Here's a high-level outline for the workshop:√ Specialization Part 1: Decision-making√ Background InfoVideo:**√ How you decide how to specialize√ Inventories√ Assess risk tolerance√ Assess market insight√ Discussion/Q&A Meeting (9am Pacific time, March 7, 2018)**Action:**√ Complete inventories√ Complete risk assessment profile√ Create a shortlist based on inventories & risk-tolerance√ Discussion/Q&A Meeting (9am Pacific time, March 14, 2018)Action:√ Superficial validation of top few shortlisted options√ Market size√ Credibility√ Choose a Plan A and a Plan B√ Discussion/Q&A Meeting (9am Pacific time, March 21, 2018)√ Action√ Build site around Plan A√ Problem√ Promise√ Proof√ Proposition√ Extract the headline into a positioning statement√ Final Discussion/Q&A Meeting (9am Pacific time, March 28, 2018)√ (Optional) Insight remediation√ Next workshop: Market Insight√ You'll get a discount√ Only consider it if you're unhappy with your level of market insight as evidenced by the site-building workSo there you go. That's the plan for this first workshop.There are 7 seats total.The regular price is $800 per seat but...There are 3 "previous customer only" seats priced at $500.Once those 3 seats are gone, the price goes up!Here's what you're getting when you buy:👉A 4-week online workshop.👉Meetings are held using at 9am to 10am Pacific time (convert that to your local time here) on Wednesdays (March 7, March 14, March 21, and March 28--all those meetings are in March, 2018).👉These are not webinars. They are actual live meetings where you can ask any and all questions by just talking directly to me.👉Access to a private Discourse forum for Q&A and discussion between meetings.👉Videos to teach you the important concepts you need to know before each live workshop session👉1 Year of continued access to workshop materials (videos, tools, etc.) in case you want to revisit them later👉A small group environment that should help introverts feel comfortable participatingBonus: You'll get the Complete Bundle of The Positioning Manual for Technical Firms for no extra cost.If you'd like to reserve your seat now, there's a simple application process:Schedule a 20-minute call with me to check for fit: (I've opened my calendar waaay up to make sure you can find a convenient time)During the call I'll ask a few questions to make sure you are likely to get a good ROI from this workshop and answer any questions you may have.If we both agree it's a good fit I'll send you a payment link.You can find a web page summary of this workshop here: /specialization-school/part-1-decision-making-workshop/Want help improving your positioning or marketing? I offer a small group program to help you do exactly that: http://positioningacceleratorprogram.comI work with people 1-on-1. If you're interested in learning more, click this here trigger link to get a short email sequence with more info sent to your inbox: /11-retainer/Know a self-employed software developer who might benefit from specialization? Send 'em this free gift! Details here --> /referrals/