Off the top of my head, some ideas and their "owners" .
- Tribes: Seth Godin
- Value-chain mapping: Simon Wardley
- Positioning: Al Reis
- Agile: Kent Beck
- Winning negotiations through empathy: Jim Camp and Chris Voss
- Value pricing for services: Alan Weiss, Jonathan Stark
- Retail customer development, Omnichannel Thesis: Kevin Hillstrom
I wonder how many people had these same ideas, but did not relentlessly share and promote the idea?
I don't know how many, but I do know why their name isn't associated in my mind with the idea.
History is written by the victors. Maybe ideas are owned by the sharers.
1: See previous disclaimers about idea ownership: /indie-experts-list/ownership-2/