Mutt Lange is my spirit animal

Philip Morgan

I believe I may have a few things in common with the multi-Grammy winning producer Mutt Lange.And of course, we have a few differences too.He, for example, has written songs and produced albums for AC/DC, Def Leppard, Foreigner, Michael Bolton, The Cars, Bryan Adams, Huey Lewis and the News, Billy Ocean, Maroon 5, Lady Gaga, Nickelback, and Muse.I have not written any songs for those groups, nor have I produced any albums that have gone on to be the second-best selling album of all time.Mutt Lange married country musician Shania Twain, apparently had an affair with her best friend Marie-Anne Thiebaud, and broke up Thiebaud's marriage (along with his own) allowing Twain to marry Thiebaud's former husband several years later.I have not broken up anybody's marriage.However, I get the sense that Mutt Lange is an introvert. He now lives in semi-seclusion somewhere in Switzerland and hasn't given an interview in decades. And he's a strict vegetarian.And that's where we start to look a lot more alike.I don't think I have any Billboard-charting albums up my sleeve, but I do know exactly what it's like to be an introvert (and I'm a vegetarian too).And in fact I'll just shoot straight with you here:I believe that when it comes to marketing, introverts have several compelling advantages that allow them to market with world-class power and depth, accomplishing things that extraverts would have to struggle to match.No, I'm not saying introvert >> extravert. I'm just saying if you're an introvert, you probably have some advantages you might not be hip to.Thusly... if you've ever felt like being an introvert is somehow a disadvantage when it comes to marketing your services, I think you're going to want to check out a free webinar I'm doing together with Janelle Allen, an expert in online courses. It's this Wednesday at 7:30am Pacific time, and here's the agenda:

  • Why marketing probably feels to you like stealing candy from a baby
  • How introverts can adopt a more comfortable and productive marketing mindset
  • The 3 must-haves and 1 nice-to-have for your marketing needs
  • Actionable, non-sleazy marketing strategies that get results
  • 5 introvert-friendly ways to market your online course and other digital products

Sign yoself up here: