I had the pleasure of speaking with Keith Perhac a few weeks ago. Through his company DelfiNet and SaaS product Summit Evergreen, Keith has seen firsthand how his clients--very successful information marketers--use their mailing lists to build their audience's trust and boost sales.In this hour long interview, Keith gives insight into what the technical consultancy can learn from high-earning information marketers. We talk about identifying your niche, building your list, making the most of a small list, learning to be dogmatic, and TONS of other interesting stuff related to building authority.I'm going to be opening up new My Content Sherpa seats on July 22. If you're on the waiting list, you'll get first crack at reserving your seat so you can start building your company's online authority every month.So here goes! The video is below, and below that is the audio and a text transcript of the interview. Enjoy!
[audio src="https://philipmorganconsulting.s3.amazonaws.com/PMC-Keith-Parhac.mp3"]Download an MP3 of this interview for listening on the go
(Transcription by CastingWords)
Remember, new My Content Sherpa seats open up on July 22. If you're on the waiting list, you'll get first crack at reserving your seat so you can start building your company's online authority every month.
And be sure to check Keith out if you need technical marketing to move the needle for for your company.