SODA study

Philip Morgan

This recent research, from The Digital Society (SoDA), might be relevant to some of y’all:

I’m thinking it might be relevant because I some some of you subcontract to dev shops or agencies.

Bear in mind that as a group, agency owners lean towards optimism. As I look at this report’s numbers, I’m downrating some of them by 20% — maybe 30% — to adjust for that optimism bias.

That link again: