Daily Emails Archive

By Philip Morgan



There's always money in the banana stand

2022-11-01

 

Double feature

2022-03-18

 

Smoking saves money

2022-03-07

 

Research - Skin in the game

2022-03-01

 

Anti-Halo Effect

2022-02-28

 

Happiness, Honors, and Halos

2022-02-23

 

Lead Generation - Performativeness

2022-02-22

 

Lead Generation - What Matters Most

2022-02-21

 

Replication

2022-02-15

 

Self-Employment

2022-02-14

 

Marketing And Advertising

2022-02-11

 

A lengthy paragraph on why I think competition is a good thing

2022-02-10

 

Attention externalities

2022-02-08

 

Book Notes: How Clients Buy

2022-02-07

 

POV as explainer

2022-02-04

 

Outsiders And Insiders

2022-01-31

 

Taglines

2022-01-27

 

A nice POV example

2022-01-24

 

Why do we want better?

2022-01-21

 

That'll never work

2022-01-20

 

Inhabiting vs. Creating Genre

2022-01-19

 

How the pros do it

2022-01-18

 

Searching vs. Distribution

2022-01-17

 

Spoiling it for the rest of us

2022-01-14

 

Underemployed

2022-01-12

 

Methodology note: scraping employee reviews

2022-01-10

 

Things that delighted me in 2021

2021-12-26

 

Questions For Decisionmaking

2021-12-17

 

Outages

2021-12-16

 

The response has been overwhelming

2021-12-14

 

TEI explainer video

2021-12-13

 

How you play the game

2021-12-10

 

An actually good book on thought leadership

2021-12-09

 

Is *this* why we avoid small-scale research?

2021-12-07

 

Caught with pants down

2021-12-06

 

The price is $700/month

2021-12-03

 

Cultivating expertise

2021-12-02

 

Lots to be thankful for jealous of!

2021-11-26

 

Trashcan consultant

2021-11-24

 

Blinded by science?

2021-11-22

 

Beachhead Thinking

2021-11-19

 

Two good books on thought leadership, six bad ones

2021-11-16

 

Should we specialize?

2021-11-01

 

Brief break

2021-07-23

 

Average but trustworthy

2021-07-20

 

Institutions and service providers

2021-07-19

 

How normal people earn trust

2021-07-15

 

Some people are freaky-good at earning trust

2021-07-14

 

We are average at earning trust

2021-07-13

 

Things Built; Risks Taken

2021-07-09

 

Flinching

2021-07-07

 

Risk

2021-07-06

 

Fundamental marketing labor

2021-07-02

 

The 3 visibility method categories

2021-07-01

 

(Event invitation) Let's think about this together

2021-06-28

 

Thought leadership is a fungus

2021-06-24

 

Current Wars thought leadership

2021-06-23

 

Platform specializations and thought leadership

2021-06-22

 

5 ways of focusing

2021-06-21

 

Focus and visibility

2021-06-17

 

Owned visibility infrastructure

2021-06-16

 

Rented and owned visibility infrastructure

2021-06-15

 

I was on a podcast!!!!!

2021-06-14

 

Writing publicly

2021-06-09

 

Upcoming Indie Experts events

2021-06-08

 

The king gets hungry

2021-06-07

 

Quintile A buyers

2021-06-04

 

Visibility and trust

2021-06-03

 

The thing about books

2021-06-02

 

An empire

2021-05-31

 

"The night I was born"

2021-05-26

 

Superserve your fans

2021-05-25

 

Confidence -- getting your groove back

2021-05-24

 

Taking risks with publishing

2021-05-19

 

Mastering context

2021-05-18

 

The circular economy

2021-05-17

 

What kind of event is this?

2021-05-12

 

I have lost count

2021-05-11

 

The Rogers Curve

2021-05-07

 

Vertical Volatility

2021-05-05

 

A workshop on serverless testing starts this week

2021-05-04

 

The Wicked7

2021-04-29

 

Walk into a bar together

2021-04-28

 

Bullshit is exhausting

2021-04-26

 

What impedes improvement?

2021-04-22

 

"2 Oxen or 1,024 Chickens"

2021-04-21

 

RE: Writing as cause or effect?

2021-04-19

 

Writing as cause or effect?

2021-04-15

 

The Building and Investing Journal, Issue #3

2021-04-14

 

I would write about marketing more

2021-04-12

 

Do right… but not right now

2021-04-07

 

Everything All The Time

2021-04-05

 

By-products

2021-03-31

 

A 10-year overnight success

2021-03-24

 

Losing battles

2021-03-23

 

The Building and Investing Journal, Issue #2

2021-03-22

 

What is structural intelligence?

2021-03-18

 

Value creation, swagger, and arrogance

2021-03-17

 

What are false dichotomies good for?

2021-03-16

 

Ideas and power

2021-03-15

 

The Building and Investing Journal, Issue #1

2021-03-13

 

Some ideas and their owners

2021-03-12

 

Ownership

2021-03-11

 

Whitespace

2021-03-09

 

Opinions without data

2021-03-08

 

Content matters too

2021-03-05

 

The four directions

2021-03-02

 

Which is better?

2021-03-01

 

We Invest

2021-02-26

 

What’s wrong with Experience?

2021-02-25

 

What is a point of view?

2021-02-24

 

Innovation bundle

2021-02-22

 

Wanted: Developer Experience Insight

2021-02-19

 

I need a cigarette

2021-02-18

 

Second-order consequences

2021-02-17

 

Things are happening; people are talking

2021-02-16

 

Millionaireville

2021-02-15

 

Workshop accessibility

2021-02-11

 

No one is coming to save you

2021-02-10

 

Complex systems newsletter

2021-02-09

 

ISP drama

2021-02-08

 

Workshop philosophy

2021-02-07

 

Courageous people doing interesting things

2021-02-06

 

Q&A: “how to provide value in my niche”

2021-02-05

 

POV as explainer

2021-02-04

 

Q&A: “Optimizing my marketing funnel”

2021-02-03

 

The membrane

2021-02-01

 

Q&A: Finding a high-demand specialization

2021-01-26

 

Email open rate

2021-01-25

 

Y’all are awesome

2021-01-22

 

Q&A: A perpetually fascinating specialization

2021-01-21

 

Q&A: How to provide *unique* value?

2021-01-20

 

Events Of Note

2021-01-19

 

Why TEI?

2021-01-18

 

Q: Can you specialize too narrowly?

2021-01-13

 

"advisors do not always want their advice to be adopted fully"

2021-01-11

 

What you are up to — notes from readers

2021-01-07

 

"Difficulty seeing the value"

2021-01-06

 

Save the date: Specialization Workshop offered again in February

2021-01-05

 

Who is this book for?

2021-01-04

 

2020 As Teacher

2021-01-01

 

I want unreasonable things for you in 2021

2020-12-31

 

Guest article: 20 days of daily livestreaming

2020-12-18

 

“It’s too rough a place”

2020-12-15

 

What you are up to — notes from readers

2020-12-10

 

Q&A: Boring vs. Exciting

2020-12-09

 

Events Of Note

2020-12-08

 

Courageous research

2020-12-07

 

Chapter 16 - Rescued by thinking out loud

2020-12-03

 

Open vs. closed systems

2020-12-01

 

We are not playing a short game

2020-11-30

 

What you are up to — notes from readers

2020-11-27

 

Q&A: “I got out of La Grange”

2020-11-25

 

The view from the side

2020-11-23

 

Distress

2020-11-14

 

Forward motion

2020-11-13

 

Interviewing authors

2020-11-09

 

Research on photography sites, innovation, theater vs. cinema, and baby possums

2020-11-05

 

Armchair quarterbacking

2020-11-04

 

Content Creation *Is* Client Work

2020-11-02

 

What you are up to

2020-10-30

 

Change a happy balance?

2020-10-28

 

Curation -> ROI

2020-10-27

 

Want to try a business simulation together?

2020-10-26

 

Serverless testing, marketing strategy for mission-driven businesses, and freshly-ironed shirts

2020-10-23

 

Discarding a Head Start

2020-10-21

 

More engaging online talks

2020-10-20

 

Q: How much time do you spend on content creation?

2020-10-19

 

What you are up to — notes from readers

2020-10-16

 

What are you worth?

2020-10-14

 

Upcoming events

2020-10-13

 

Idea-SWAG

2020-10-12

 

Interesting happenings

2020-10-08

 

One weird trick for making more money

2020-10-07

 

Upcoming events

2020-10-06

 

Ownership

2020-10-05

 

Email publication tech stack

2020-10-01

 

Online Micro Workshop pt3: Specialization

2020-09-29

 

Online Micro Workshop pt2: Specialization

2020-09-28

 

Online Micro Workshop: Specialization

2020-09-25

 

People doing interesting things

2020-09-24

 

Q&A: How to work with companies that sell products that make a differeence

2020-09-23

 

Events of Note

2020-09-22

 

Trust engines

2020-09-21

 

The "man boobs" email

2020-09-17

 

The "don't have to think about it" premium

2020-09-14

 

Orphan Problems

2020-09-09

 

Something about what happens when we talk

2020-09-07

 

Testing a specialization hypothesis with a live market test

2020-08-31

 

Results of a brand marketing experiment

2020-08-27

 

Only 3 wellness checks from the cops

2020-08-24

 

RE: Some interesting in-public stuff

2020-08-07

 

I have no magic

2020-08-06

 

Some interesting in-public stuff

2020-08-05

 

Mental blocks to selling advisory services

2020-07-30

 

Open source community and marketing

2020-07-28

 

I bought $10,000 of IP today

2020-07-27

 

(Another) Invitation: Free online workshop on content organization

2020-07-27

 

Invitation: a roundtable discussion on designing online group workshops/training events

2020-07-24

 

Innovation

2020-07-23

 

Lead generation for value-based design

2020-07-22

 

Galloway quadrant

2020-07-20

 

Information density

2020-07-18

 

The Death of a Market Position

2020-07-15

 

Your dumpster fire of content

2020-07-14

 

The Product *Is* The Marketing

2020-07-13

 

"I sing to keep from cursing"

2020-07-10

 

Learning Craft CMS

2020-07-09

 

Grazing -> cowpaths -> roads

2020-07-08

 

Conversational Tics

2020-07-01

 

Value proposition stress-test

2020-06-30

 

Vision

2020-06-29

 

Bizdev on 4chan

2020-06-26

 

"Weed spray" mailbag

2020-06-24

 

Farmers, weed spray, and you

2020-06-22

 

Bottom-up flow

2020-06-18

 

Connecting the dots

2020-06-17

 

"So useless to have to work so hard"

2020-06-15

 

"Ready, discuss, maybe-read" followup

2020-06-11

 

Ready, Read, DISCUSS vs. Ready, DISCUSS, Maybe-read

2020-06-10

 

Platform = Power = Responsibility

2020-06-09

 

We're all supposed to try

2020-06-03

 

Spending your privilege budget

2020-06-01

 

Whence a website (or website change)?

2020-05-29

 

Understanding brand marketing

2020-05-26

 

Leadership is a job

2020-05-25

 

Building a vision for change

2020-05-21

 

Farewell to a blog

2020-05-20

 

Books, base hits, and homeruns

2020-05-19

 

Same market; two sizes

2020-05-18

 

You can't win. Or can you?

2020-05-16

 

Specialization workshop - sample video #2

2020-05-12

 

Cutting

2020-05-10

 

Getting it right

2020-05-09

 

No-BS Amazon launch info?

2020-05-06

 

Embrace them constraints, y'all

2020-05-06

 

The question stops here

2020-05-02

 

What's the pH level of this decision?

2020-04-29

 

"Zoom and Skype" followup

2020-04-27

 

Zoom and Skype

2020-04-24

 

Do experts have to be right?

2020-04-23

 

The middle way

2020-04-21

 

The Stir-Crazy Coffee Roaster

2020-04-20

 

Motion vs. accuracy

2020-04-17

 

Helps medical teams accelerate Covid-19 responsiveness

2020-04-15

 

Excess energy

2020-04-15

 

A can of beans over a hobo campfire

2020-04-13

 

Call for beta readers

2020-04-10

 

Specializing in: big

2020-04-09

 

How specialization creates value

2020-04-08

 

Relationship-based specialization

2020-04-06

 

Institutional stress test

2020-04-03

 

SODA study

2020-04-02

 

"Expert failure"

2020-04-01

 

"How not to freak out about money now"

2020-03-27

 

Changes to the specialization uncertainty profile

2020-03-27

 

Insights Cooperative

2020-03-26

 

[Indie Experts]

2020-03-26

 

Integrating with context

2020-03-24

 

Can modern software dev practices work with safety-critical embedded systems?

2020-03-24

 

Lead? Now? You've got to be kidding.

2020-03-21

 

What is DevOps for?

2020-03-20

 

IRL -> online education

2020-03-17

 

Great serverless info

2020-03-16

 

Strategy in the time of pandemic

2020-03-14

 

Brand marketing for the niche expertise-driven business

2020-03-11

 

Brochure selling

2020-03-10

 

Coronavirus and you

2020-03-10

 

"Anxiety-adjusted returns"

2020-03-09

 

The communication delta

2020-03-06

 

Experts travel, right?

2020-03-05

 

Resilience

2020-03-04

 

Why do your clients hire you?

2020-03-02

 

6 models for sellin' transformation

2020-02-29

 

POV Workshop curriculum

2020-02-27

 

A different sort of opportunity

2020-02-27

 

How to provide value?

2020-02-26

 

Rockets, The Earth, and risk

2020-02-24

 

Daily email blindness?

2020-02-24

 

Resources on cultural change?

2020-02-19

 

Why bother?

2020-02-18

 

The barbell, yet again

2020-02-17

 

Brand marketing example

2020-02-14

 

Tools to avoid

2020-02-13

 

Sales pages, PDF, and trust

2020-02-12

 

Worse than a stranger

2020-02-10

 

Two kinds of podcast hosts

2020-02-07

 

A POV layer cake example

2020-02-06

 

Climax last, not first

2020-02-05

 

The salt crystal and the glass prism

2020-02-04

 

Point of View online workshop

2020-02-03

 

What if authority does a hostile takeover of the business?

2020-01-31

 

Authorities micro-study, pt3

2020-01-30

 

Authorities micro-study, pt2

2020-01-29

 

Authorities micro-study, pt1

2020-01-29

 

Localization, not invention

2020-01-27

 

What is innovation?

2020-01-24

 

The cloud migration failure files

2020-01-23

 

Your personal business barbell

2020-01-22

 

Dumbell to barbell

2020-01-21

 

Durable sources of value

2020-01-20

 

Book mastermind

2020-01-18

 

Losing fans

2020-01-17

 

Your authorities?

2020-01-16

 

Learning through writing

2020-01-15

 

Another POVSpace map

2020-01-14

 

Some POVSpace maps

2020-01-13

 

WANTED: Your insight

2020-01-11

 

A general purpose POVSpace for consultants

2020-01-10

 

Which point of view is better?

2020-01-09

 

[Indie Expets] Tabs vs. Spaces - Content vs. Context and POV

2020-01-08

 

Tabs vs. spaces

2020-01-07

 

$37 and a Jap guitar

2020-01-06

 

Shortcomings of daily publication?

2020-01-04

 

The Great Wifi Mystery of 2019

2020-01-02

 

The energy-polish-shipping triad

2019-12-31

 

Shipping a lot

2019-12-30

 

Pain

2019-12-27

 

[PMC Daily Consulting Insight] The ghost of Marshall McLuhan

2019-12-24

 

[PMC Daily Consulting Insight] The currency of brand marketing

2019-12-24

 

[PMC Daily Consulting Insight] Change vs. optimization consulting

2019-12-24

 

[PMC Daily Consulting Insight] Mick Fleetwood’s drum

2019-12-24

 

Who the heck is this for?

2019-12-24

 

Nov 19 email marketing report

2019-12-24

 

Nov 11 email marketing report

2019-12-24

 

Innovation content

2019-12-24

 

Command, invitation, 40 milliseconds

2019-12-24

 

Attention, pain, and budget

2019-12-24

 

All politics is local

2019-12-24

 

[PMC Daily Consulting Insight] A simple plan

2019-12-24

 

Tom Waits' 2-step career master plan

2019-12-24

 

More degrees of freedom than you realize

2019-12-24

 

Prediction friction, and alternatives for decision making

2019-12-24

 

5 lenses for evaluating lead generation approaches

2019-12-24

 

Durable sources of value

2019-12-24

 

No Botox required

2019-12-24

 

Tasty, tasty indirect lead generation

2019-12-24

 

Weakness in service of strength

2019-12-24

 

Why sell drugs when you can sell rugs?

2019-12-24

 

Flyers on sidewalks, and bootstrapping out of needing to do that

2019-12-24

 

Some useful market research tools

2019-12-24

 

The 2019 Meeker Report, interpreted for consultants

2019-12-24

 

Unfortunately, you're in a relationship business

2019-12-24

 

The second ideal

2019-12-24

 

[PMC Weekend Edition] Arbitrary predestination

2019-12-24

 

[PMC Daily Consulting Insight] The two triangles

2019-12-24

 

Transformation and emotional growth

2019-12-19

 

The Substacking Years

2019-12-19

 

Leading/Lagging

2019-12-16

 

Will the market pay?

2019-12-13

 

Timeline and path to winning clients

2019-12-09

 

Change vs. optimization consulting

2019-12-06

 

Blockchain's best days

2019-12-06

 

Survey customers -> positioning statement?

2019-12-04

 

High value architecture work

2019-12-02

 

Effective authority and lead generation

2019-11-29

 

Confidence

2019-11-28

 

Make customers come to you

2019-11-25

 

# Right approach, wrong client?

2019-11-22

 

Is specialization always right?

2019-11-20

 

PoV and Information resources

2019-11-18

 

First step out of staff aug

2019-11-15

 

Building a list of followers

2019-11-12

 

Identifying your point(s) of view

2019-11-10

 

[PMC Weekly Consulting Insight] Enjoyable lucre

2019-11-06

 

[PMC Weekly Consulting Insight] A list of questions

2019-10-30

 

[PMC Weekly Consulting Insight] You people made me read a business book

2019-10-23

 

[PMC Weekly Consulting Insight] Old lady chairs and Monte Carlo simulations

2019-10-16

 

[PMC Weekly Consulting Insight] "I didn't want to offend you"

2019-10-02

 

[PMC Weekly Consulting Insight] The lonesome valley

2019-09-25

 

[PMC Weekly Consulting Insight] Loyal but not faithful

2019-09-18

 

[PMC Weekly Consulting Insight] Survey marketing wrap-up

2019-09-10

 

[PMC Weekly Consulting Insight] The Google squeeze

2019-09-04

 

[PMC Weekly Consulting Insight] Why daily? (pt2)

2019-08-27

 

[PMC Weekly Consulting Insight] Bonus Issue: Profiles in expertise

2019-08-23

 

[PMC Weekly Consulting Insight] Why daily?

2019-08-21

 

[PMC Weekly Consulting Insight] Popcorn and toothpaste

2019-08-14

 

[PMC Weekly Consulting Insight] Does data modeling lead or follow business strategy?

2019-08-07

 

[PMC Weekly Consulting Insight] At last, some survey marketing conclusions

2019-07-31

 

[PMC Weekly Insight] The tyranny of the easily-measured

2019-07-24

 

[PMC Weekly Insight] Where does power come from?

2019-07-17

 

Identifying your point(s) of view

2019-07-16

 

[PMC Weekly Insight] Coding, and altered states

2019-07-10

 

[PMC Weekly Insight] Slogging away the morning

2019-07-03

 

[PMC Weekly Insight] It's a grind-grind

2019-06-26

 

[PMC Weekly Insight] Survey marketing: Coding and counting

2019-06-19

 

Some useful market research tools

2019-06-17

 

The 2019 Meeker Report, interpreted for consultants

2019-06-13

 

Unfortunately, you're in a relationship business

2019-06-12

 

[PMC Weekly Insight] Survey marketing: Qualitative analysis of the de-biasing survey

2019-06-11

 

The second ideal

2019-06-10

 

The Opportunity Early Warning System

2019-06-07

 

Social risk, and dating models

2019-06-06

 

Pareto, Power Laws, Patterns, and Onions

2019-06-05

 

You'll want to use the 3/8" spanner for that...

2019-06-04

 

A restaurant for rule-breakers

2019-06-03

 

[PMC Weekend Edition] "5,000 generalists are not capable of running a country of over 1 billion people"

2019-06-02

 

[PMC Weekend Edition] Who exactly is "killing retail"?

2019-06-01

 

"Don't you know there ain't no devil, there's just God when he's drunk"

2019-05-31

 

Survey marketing: initial data from the de-biasing survey

2019-05-30

 

The power of a question

2019-05-29

 

Signal and noise

2019-05-28

 

Box up and distribute that expertise

2019-05-27

 

[PMC Weekend Edition] Of course there are prison consultants!

2019-05-26

 

The curse

2019-05-24

 

Subtle sampling bias

2019-05-23

 

The $12,500 pourover

2019-05-22

 

Ooooh that smell! Can't you smell that smell!

2019-05-21

 

Mailbag: SPoF

2019-05-20

 

Cardiologist to Technologist

2019-05-19

 

[PMC Weekend Edition] "Specialists like us are the future."

2019-05-18

 

SpoF

2019-05-17

 

Can't see it to fight it

2019-05-16

 

Survey marketing recruitment

2019-05-15

 

The "de-biasing" survey

2019-05-14

 

Survey marketing

2019-05-13

 

[PMC Weekend Edition] Moving the needle

2019-05-11

 

Pernicious constraints

2019-05-10

 

Structurally incentivized smartness

2019-05-09

 

A sea change win

2019-05-08

 

Self-promoting dingaling

2019-05-07

 

It was the smell of gunpowder that really got me

2019-05-06

 

[PMC Weekend Edition] 15 losers, 2 winners

2019-05-05

 

[PMC Weekend Edition] The great molasses flood

2019-05-04

 

The Hyper-V Guy

2019-05-03

 

This is a marketing platform

2019-05-02

 

Series: Podcasting, pt4

2019-05-01

 

Series: Podcasting, pt3

2019-04-30

 

Series: Podcasting, pt2

2019-04-29

 

[PMC Weekend Edition] Setbacks and Nietzsche

2019-04-28

 

[PMC Weekend Edition] The side door

2019-04-27

 

Series: Podcasting

2019-04-26

 

Modernizing the funeral business

2019-04-25

 

Iterating towards a PoV

2019-04-24

 

Funerals, cremations, VINDICATION

2019-04-23

 

Establishment size

2019-04-22

 

[PMC Weekend Edition] Flossin'

2019-04-21

 

[PMC Weekend Edition] Square-hot-mess-space

2019-04-20

 

[PMC Weekend Edition] More, better info on the "Sea Change Narrative"

2019-04-20

 

The burden of genre

2019-04-19

 

Go high or low

2019-04-18

 

Unknowns -> knowns

2019-04-17

 

Free workshop

2019-04-16

 

50mg of Zoloft

2019-04-15

 

[PMC Weekend Edition] Arbitrary predestination

2019-04-14

 

[PMC Weekend Edition] The Not a Newsletter newsletter

2019-04-13

 

All the ideation and validation methods (for Quantella)

2019-04-13

 

100in35 - A *GLORIOUS* defeat

2019-04-12

 

Excellent info on market research

2019-04-11

 

Evolved roadside signs

2019-04-10

 

Free link-building

2019-04-09

 

Mailbag: Milk of the Moon

2019-04-08

 

[PMC Weekend Edition] On the road again

2019-04-07

 

[PMC Weekend Edition] Angles and motivated reasoning

2019-04-06

 

Continued: The three mental models you didn't know you needed until you read about them here

2019-04-05

 

The three mental models you didn't know you needed until you read about them here

2019-04-04

 

Pusherman

2019-04-03

 

Three principles for lead generation

2019-04-02

 

Waiting for that sick drop

2019-04-01

 

[PMC Weekend Edition] Trade Journal Cooperative

2019-03-31

 

[PMC Weekend Edition] Doing poet's work

2019-03-30

 

Mailbag: A "consultant litmus test"

2019-03-29

 

Series: Sales validation

2019-03-28

 

Series: Marketing validation

2019-03-27

 

[PMC Special Event] Final Reminder: Interview-based market research

2019-03-26

 

Series: Pure research validation

2019-03-26

 

Series: Introspective validation

2019-03-25

 

[PMC Special Event] Reminder: Interview-based market research

2019-03-24

 

It's time to KILL

2019-03-24

 

[PMC Weekend Edition] Thinking and consultants

2019-03-23

 

Series: New tech, “rising star” platforms, and evergreen problems

2019-03-22

 

The Fire Swamp of Ideation

2019-03-21

 

Series: Ideation from your clients

2019-03-20

 

Series: All the ideation and validation methods

2019-03-19

 

Mailbag: Skin in the game

2019-03-18

 

Let's learn about market research

2019-03-18

 

[PMC Weekend Edition] No Data Science Job Titles

2019-03-16

 

Milk of the Moon

2019-03-15

 

What happens when you learn to fly a helicopter?

2019-03-14

 

Mailbag: On the future value of writing

2019-03-13

 

On the future value of writing

2019-03-12

 

10x more valuable

2019-03-11

 

[PMC Weekend Edition] Mailbag: Giant flywheel of death

2019-03-10

 

[PMC Weekend Edition] "Worship power, you will end up feeling weak and afraid"

2019-03-09

 

Why research?

2019-03-08

 

Mailbag: Congress of experts

2019-03-07

 

Skin in the game

2019-03-06

 

Can I have a show of hands?

2019-03-05

 

Emails on the subject of... emails

2019-03-04

 

[PMC Weekend Edition] Giant flywheel of death

2019-03-03

 

[PMC Weekend Edition] A congress of experts

2019-03-02

 

Make hay while the sun shines

2019-03-01

 

Why does your client need consulting?

2019-02-28

 

"Ramp Up Your Business by Specializing"

2019-02-27

 

"Scaling up good ideas is really, really hard"

2019-02-26

 

Mailbag: the "sea change" home page

2019-02-25

 

[PMC Weekend Edition] Sunday food for thought

2019-02-24

 

[PMC Weekend Edition] Crickets, pitches, wickets, oh my

2019-02-23

 

You should get a (second) job

2019-02-22

 

The "sea change home page"

2019-02-21

 

It's like Aggregation Theory

2019-02-20

 

Critical skills for an aggregated internet

2019-02-19

 

Some interesting specialization examples

2019-02-18

 

[PMC Weekend Edition] Back yard ~swimming pool~ roller coaster

2019-02-17

 

[PMC Weekend Edition] Another video to podcast player workflow

2019-02-16

 

Bob Dylan on ideation

2019-02-15

 

This is content marketing

2019-02-14

 

Skydiving

2019-02-13

 

Lars and the Real Girl

2019-02-12

 

"I am full of vinegar yet"

2019-02-11

 

[PMC Weekend Edition] I am not devlopr

2019-02-10

 

[PMC Weekend Edition] "Babe, You Turn Me On"

2019-02-09

 

Expensive commodities 😤

2019-02-08

 

The most dangerous GIF in the specialization decision

2019-02-07

 

NO DRAMA!

2019-02-06

 

TPM: Working in public

2019-02-05

 

One-shot lead generation

2019-02-04

 

[PMC Weekend Edition] The “look” of jazz

2019-02-03

 

[PMC Weekend Edition] A mystery, solved

2019-02-02

 

Lars and the Real Girl

2019-02-02

 

Confession: I used to not know what event-sourcing is

2019-02-01

 

Thinking like a media company

2019-01-31

 

Moats and rancid water

2019-01-30

 

“Lightnin' change when Lightnin' wanna change”

2019-01-29

 

Bad Luck City

2019-01-28

 

[PMC Weekend Edition] This is what commoditization looks like

2019-01-27

 

[PMC Weekend Edition] Rapid prototyping

2019-01-26

 

David Byrne on email marketing

2019-01-25

 

Easily replicated

2019-01-24

 

Mailbag 2: "Mindset emerging from practice"

2019-01-23

 

Mailbag 1: "Mindset emerging from practice"

2019-01-22

 

Nom, nom, nom...

2019-01-21

 

Mindset emerging from practice? Really!?

2019-01-18

 

"I'm convinced that a small number of software people... will make a huge difference."

2019-01-17

 

Interesting specialization example

2019-01-16

 

100in35 - Update 3

2019-01-15

 

Bring da *context*

2019-01-14

 

“If you keep just one new year’s resolution this year, let it be to not pour fats, oil or grease down the drain or flush anything other than the 3Ps – pee, paper and poo – down the loo.”

2019-01-11

 

Mailbag: "Why it matters that Axel Grell left Sennheiser"

2019-01-10

 

Worst outreach email ever?

2019-01-09

 

Mailbag: "Out-of-left-field quiz for you"

2019-01-08

 

How can vertical specialization improve your ability to do business development?

2019-01-07

 

Out-of-left-field quiz for you

2019-01-04

 

100in35 - Update 2

2019-01-03

 

My most dangerous competitor

2019-01-02

 

Yet More Mailbag: "Vue.js specialization"

2019-01-01

 

Maybe ask your clients

2018-12-31

 

More Mailbag: "Vue.js specialization"

2018-12-28

 

Mailbag: "Narrow in service of broad or deep"

2018-12-27

 

Change creates opportunity

2018-12-26

 

An angel got its wings

2018-12-25

 

"Vue.js specialization" mailbag

2018-12-24

 

Vue.js specialization

2018-12-21

 

100in35 - Update 1

2018-12-20

 

Prototyping

2018-12-19

 

I like the cheaper one better

2018-12-18

 

Once again, we send off my war rig...

2018-12-17

 

Nashville meetup

2018-12-14

 

Narrow in service of broad or deep

2018-12-13

 

Who's with me?

2018-12-12

 

Mini survival excursions for actors and actresses

2018-12-11

 

Monitor the speedometer, not the oil pressure gauge

2018-12-10

 

"There is no pension program or retirement program or marketplace for mosquito expertise"

2018-12-07

 

I'm in love...

2018-12-06

 

The whale client optical illusion

2018-12-05

 

Thanks, but I'd rather not be replaced by a piece of software

2018-12-04

 

Swing for the fences, folks

2018-12-03

 

Email marketing for services businesses

2018-11-30

 

Evaluating the strategic value of prospective work

2018-11-29

 

Is marketing automation a growth technique?

2018-11-28

 

"Revenge of the Ancilliaries"

2018-11-27

 

Second-order consequences

2018-11-26

 

Product Positioning vs. Services Positioning

2018-11-24

 

Evaluating the Strategic Value of Prospective Work

2018-11-24

 

Why doctors hate their computers

2018-11-23

 

Fascinating specialization alert

2018-11-22

 

A very good webinar you'll be sorry to miss

2018-11-21

 

Automation fail

2018-11-20

 

Thank you, Foyle Brogden

2018-11-19

 

Now AND later

2018-11-16

 

All the ideation and validation methods

2018-11-15

 

Product positioning vs. services positioning

2018-11-14

 

The most overlooked attributes in successful services business entrepreneurs

2018-11-13

 

RE: high growth

2018-11-12

 

"Marketing impact"

2018-11-09

 

"High growth"

2018-11-07

 

Specialization = high growth?

2018-11-06

 

"Leading Dermatologist Refuses to Offer Dental Treatments"

2018-11-05

 

You've survived!!

2018-11-02

 

Finding an expensive problem

2018-11-01

 

Dream client list

2018-10-31

 

Everybody was Kung fu fighting

2018-10-30

 

Things are getting weird

2018-10-29

 

A fascinating specialization

2018-10-26

 

I'm sorry, what was your name again?

2018-10-25

 

A great first website for the newly-specialized firm

2018-10-24

 

“The Key to Becoming a Software Consultant”

2018-10-23

 

Smart-sounding definitions

2018-10-22

 

Developing valuable IP

2018-10-18

 

The many faces of profitability

2018-10-17

 

Sales & Pricing Power

2018-10-16

 

Specialization + Time -> Reputation/Market Position

2018-10-15

 

Specialization

2018-10-12

 

The side door

2018-10-11

 

Booby trapped!

2018-10-10

 

Is there something different about the positive one?

2018-10-09

 

Not every dollar is worth a dollar

2018-10-08

 

"are 66% of jewelers are jerks?" mailbag

2018-10-05

 

I know three jewelers

2018-10-04

 

Connecting with startups outside the big startup hub cities

2018-10-03

 

I have no idea if this is legal

2018-10-02

 

“The daily”

2018-10-01

 

Smart AI or dumb &#@!

2018-09-28

 

Lamborghini mailbag

2018-09-27

 

Interesting Specialization

2018-09-27

 

Powerful sports cars

2018-09-25

 

Lamborghini

2018-09-24

 

Marketing and the bidet

2018-09-21

 

A Framework for Deciding How to Specialize

2018-09-21

 

Why do bad thoughts happen to good people?

2018-09-19

 

You earn your smiles here

2018-09-18

 

Rules

2018-09-17

 

“Little brown sausages, lying’ in the sand”

2018-09-15

 

Salination

2018-09-14

 

Manufacturing is interesting

2018-09-13

 

Geek in heaven

2018-09-11

 

Dysmorphia

2018-09-10

 

Solutions = “pushing problems”

2018-09-07

 

Fool me

2018-09-07

 

"Fool me" mailbag

2018-09-07

 

"Clarified our message and marketing"

2018-09-07

 

“What I found staggered me”

2018-09-06

 

For the biz-curious platform specialists out there

2018-09-06

 

EMAIL

2018-09-06

 

Awards you too could win

2018-09-06

 

Wrong fuel doctor

2018-09-05

 

Spot the positioning problem in this picture

2018-09-05

 

More on the cutting edge of fitness

2018-09-05

 

"Daniel says it's the best place that he's ever seen"

2018-09-05

 

My wife tells it like it is

2018-09-04

 

More "CPA who can't sell" mailbag

2018-09-04

 

"Free Craigslist" mailbag

2018-09-04

 

"Burnt by a cheap dev"

2018-09-04

 

"Sorry, our legal team doesn't let us give case studies or quotes"

2018-09-03

 

More "Good ground game" mailbag

2018-09-03

 

"Ground game" mailbag

2018-09-03

 

"Pride" mailbag

2018-09-02

 

Long-term unemployed

2018-09-02

 

Free Craigslist

2018-09-02

 

"CPA who can't sell" mailbag

2018-09-02

 

Jedi mind trick

2018-09-01

 

Good ground game

2018-09-01

 

14,662 words

2018-09-01

 

Unmarked building

2018-08-31

 

"Not a good analogy" mailbag

2018-08-31

 

Moar "TODO list sabotage" mailbag

2018-08-31

 

Aging

2018-08-31

 

Walk of Life

2018-08-30

 

Not a good analogy

2018-08-30

 

Mental residue

2018-08-30

 

Knowing -> Doing

2018-08-30

 

"TODO list sabotage" mailbag

2018-08-29

 

More on high frequency publication

2018-08-29

 

High frequency publication mailbag

2018-08-29

 

3 challenges and 3 ideals

2018-08-29

 

"Them smokestacks reaching like the arms of God into a beautiful sky of soot and clay"

2018-08-28

 

"Slips me a hundred dollar bill says 'Charlie you best remember who your friends are'"

2018-08-28

 

Followup to "The seeds of its own destruction"

2018-08-28

 

A simple ordered list

2018-08-28

 

" Unusual and Highly Specialized Practice Areas"

2018-08-27

 

The seeds of its own destruction

2018-08-27

 

"Really good information in return for basically nothing"

2018-08-27

 

Persona non curamus

2018-08-27

 

Trusting yourself

2018-08-26

 

Talking about features, not benefits

2018-08-26

 

Monkey Butt

2018-08-26

 

Airbrushed tee shirts and junky souvenirs

2018-08-26

 

"Thousands of dollars worth of egg on their face"

2018-08-25

 

I’ll never make the 40 under 40 list

2018-08-25

 

Misinformation

2018-08-25

 

Demonstrating a demonstration

2018-08-25

 

An unreasonable obsession

2018-08-25

 

Trivial but disastrous design changes

2018-08-24

 

Eyes staring back at you from the darkness

2018-08-24

 

Can't we all just get along?

2018-08-24

 

The iron lung and the platform doomsday clock

2018-08-23

 

The AI race

2018-08-23

 

Reasons for optimism

2018-08-23

 

Aging followup

2018-08-23

 

The real reason

2018-06-04

 

The broom and the vacuum cleaner

2018-06-01

 

Would-be specialists interested in mission-driven orgs

2018-05-31

 

Would you pay someone else to think for you?

2018-05-30

 

Selling advice was the weirdest thing

2018-05-29

 

New version of https://1pageleadgen.site

2018-05-28

 

An interesting market position

2018-05-25

 

Acquineglected

2018-05-24

 

Independently wealthy

2018-05-23

 

It was so unremarkable

2018-05-22

 

It's a Friday kind of Monday

2018-05-21

 

Cultivating confidence

2018-05-18

 

What a relief!

2018-05-17

 

Competition week, part 3

2018-05-16

 

Competition week, part 2

2018-05-15

 

Competition week, part 1

2018-05-14

 

Grab bag Friday

2018-05-11

 

Did Mother Teresa fear competition?

2018-05-10

 

He is actually 6'5, with the afro 6'9, pretty good dribbler

2018-05-09

 

List member success story

2018-05-08

 

Some new additions to http://specializationexamples.com

2018-05-07

 

Watching the tape-part 4

2018-05-04

 

Watching the tape-part 3

2018-05-03

 

Watching the tape week-part 2

2018-05-02

 

Watching the tape--week 1

2018-05-01

 

Watching the tape

2018-04-30

 

The MVP of market research

2018-04-27

 

Basic geometry

2018-04-26

 

Did you do something to your hair?

2018-04-25

 

Becoming known for something

2018-04-24

 

The most important word in a positioning statement

2018-04-23

 

The most important word in a positioning statement

2018-04-20

 

Lots of ideas about specialization and marketing swirling around

2018-04-19

 

Results not typical

2018-04-18

 

Questions you don't know the answers to

2018-04-17

 

What is marketing?

2018-04-16

 

What the heck is pre-marketing?

2018-04-13

 

Turkey mating season

2018-04-12

 

Quick heads up about a significant discount

2018-04-11

 

Some charts and a link

2018-04-10

 

"It's like the anniversary of a good marriage gone bad"

2018-04-09

 

Where do you have good access?

2018-04-06

 

How many clients did you work with over the last year?

2018-04-05

 

Having more interesting things to say

2018-04-04

 

More on risk tolerance

2018-04-03

 

Woot!

2018-04-02

 

This is the budget we need to do this right

2018-03-30

 

Moving the needle for your clients

2018-03-29

 

I'm really enjoying learning from you

2018-03-28

 

PUSHBACK Re: pretty great USP email

2018-03-27

 

Selective attention

2018-03-26

 

Pretty great USP

2018-03-23

 

The further you get from hourly billing

2018-03-22

 

The means by which expertise is cultivated

2018-03-21

 

Contraction in the iOS / macOS conf space

2018-03-20

 

What's your favorite guitar solo of all time?

2018-03-19

 

Cooking the books

2018-03-16

 

The hardest thing is actually leaving

2018-03-15

 

Focus on outcomes

2018-03-14

 

50% don't practice anymore

2018-03-13

 

Danielle talks about having a "thing" to promote

2018-03-12

 

Having a *thing* to promote

2018-03-09

 

Repeatability

2018-03-08

 

Let's talk about risk, baby

2018-03-07

 

The risk profile bottom line

2018-03-06

 

3 to 5 facets of risk tolerance

2018-03-05

 

Why Sebastopol?

2018-03-02

 

A more nuanced view of risk tolerance

2018-03-01

 

What about the feast side of the feast-famine cycle?

2018-02-28

 

Risk tolerance

2018-02-28

 

Why a workshop?

2018-02-26

 

A coherent vision

2018-02-23

 

Begin with an end in mind

2018-02-22

 

The Germany Years

2018-02-21

 

The workshop outline

2018-02-20

 

The phlebotomist

2018-02-19

 

Your mom thinks your special. I do too.

2018-02-16

 

Rocket man

2018-02-15

 

More passive-ish income than I made in my first full time job out of college

2018-02-14

 

The easy way and the hard way

2018-02-13

 

Risky business

2018-02-12

 

What employers need vs. what developers know

2018-02-09

 

A front row seat to overnight success

2018-02-09

 

Overnight success

2018-02-07

 

Eisenhower it

2018-02-06

 

Ride 'em on down

2018-02-05

 

Doomsday clock

2018-02-02

 

Now *which* way is north???

2018-02-01

 

Branding for booze

2018-01-31

 

Bootstrapping audience growth

2018-01-30

 

Freeloading is good

2018-01-29

 

Magic Johnson

2018-01-26

 

Generic, yet oddly familiar

2018-01-25

 

Bizarre airplane sign follow up

2018-01-24

 

Wut

2018-01-23

 

Do positioning changes mess up your site's SEO?

2018-01-22

 

Shower thoughts

2018-01-21

 

You know you're a nerd when...

2018-01-20

 

It smells like wood

2018-01-19

 

In the year 3030 everybody wants to be an MC

2018-01-18

 

Well THAT'S going to leave a mark, isn't it?

2018-01-17

 

Specialization vs. positioning

2018-01-16

 

The diagnostic chicken and egg problem

2018-01-15

 

Three Ways

2018-01-14

 

Search your feelings...

2018-01-13

 

Leaning out over your skis

2018-01-12

 

I try for 3 per day

2018-01-11

 

Puppetry!

2018-01-10

 

Cutthroat competition

2018-01-09

 

Happy New Year!

2018-01-08

 

Dries in one hour or less

2018-01-07

 

A jar of your own toenail clippings

2018-01-06

 

A ridiculous amount of confidence

2018-01-05

 

Forced me out of my comfort zone

2018-01-04

 

I need a crowd of people

2018-01-03

 

You polyglot you

2018-01-02

 

5 bad habits you've learned from HR departments

2018-01-01

 

The Portland bum store

2017-12-31

 

A more nuanced view of personality

2017-12-30

 

The unvarnished truth about information products

2017-12-29

 

"I've seen some ice cold summers"

2017-12-28

 

We're having a fire... sale!

2017-12-27

 

Groucho Marx on being a generalist

2017-12-26

 

More specialization examples

2017-12-25

 

Creativity vs. Automation

2017-12-25

 

Jerry Lewis: lean development before lean was cool

2017-12-24

 

Reporting back on the daily question

2017-12-23

 

Remember thin clients?

2017-12-22

 

Things you can't expect

2017-12-21

 

New TPC structure

2017-12-21

 

Specialization examples

2017-12-20

 

Might've been picking my nose

2017-12-19

 

Do you work at a SaaS (seed or Series A)?

2017-12-19

 

What business are you actually in?

2017-12-16

 

Overheard at the local coffee shop

2017-12-15

 

Steal this educational resource center

2017-12-14

 

Intentional differentiation

2017-12-13

 

Question

2017-12-12

 

Some inside baseball for ya

2017-12-11

 

Inventions

2017-12-10

 

You'll never be broke

2017-12-09

 

Specialization as "localization"

2017-12-08

 

Rocket maaaan, burning out his fuse up here alone

2017-12-07

 

In full, high-fidelity, stereophonic sound!

2017-12-06

 

There are two types of people

2017-12-05

 

Niched agencies win

2017-12-04

 

Hell's Angels

2017-12-03

 

The 85th Percentile

2017-12-02

 

Perfection is elusive

2017-12-01

 

"The Coming Software Apocalypse"

2017-11-29

 

The thing about whale clients

2017-11-28

 

"Vacation & Holiday Pay"

2017-11-27

 

Regulation leads to opportunity?

2017-11-26

 

Periodic PSA about business value

2017-11-25

 

Not Qualified

2017-11-24

 

Well that was easy

2017-11-23

 

Finding those top 20% buyers

2017-11-22

 

We'll take the premium option please

2017-11-21

 

DSMB on Getting Started in Training

2017-11-21

 

Maybe in Slidell I'll find my joy

2017-11-19

 

Losing my virginity

2017-11-18

 

E-peening

2017-11-17

 

Excuse me while I kiss this guy

2017-11-16

 

The critical mass of burritos

2017-11-15

 

Specialization from Day 1

2017-11-15

 

Knowing how vs. knowing why

2017-11-15

 

A Horizontal Expert Positioning Quandary

2017-11-15

 

Trust

2017-11-14

 

Rite Aid Super Computer

2017-11-14

 

My bucket list for you

2017-11-14

 

How do high-end retail salespeople know whether a customer is serious?

2017-11-14

 

Y'all are not short on ideas

2017-11-13

 

Specialization is two things

2017-11-13

 

Shameless self-promotion

2017-11-13

 

Let the hate flow through you

2017-11-13

 

Is that evidence?

2017-11-13

 

A 6-month fuse

2017-11-13

 

Why specialize?

2017-11-12

 

Tough love on outputs vs. inputs

2017-11-12

 

Specializing is hard but not this hard

2017-11-12

 

💓

2017-11-12

 

Moving upscale

2017-11-11

 

Moving upscale, part 2

2017-11-11

 

Location, location, location

2017-11-11

 

Let's be clear

2017-11-11

 

Is this a hole in the market?

2017-11-11

 

We have a world-class filing system

2017-11-10

 

The cheese stands alone

2017-11-10

 

Risky business

2017-11-10

 

Lemons behind the counter, redux

2017-11-10

 

A pretty good positioning statement

2017-11-10

 

The core paradox

2017-11-09

 

Some notes on positioning vs. specialization

2017-11-09

 

Lemons are behind the counter now

2017-11-09

 

Guerrilla market research

2017-11-09

 

Wanted: One Worthy Adversary

2017-11-08

 

This guy gets it

2017-11-08

 

The problem with tech startups

2017-11-08

 

Revisited: The Three problems with tech startups

2017-11-08

 

Niched agencies WIN

2017-11-08

 

"Fans along the front rows of matches often use profanity"

2017-11-08

 

Corpse at the bottom of my coffee cup

2017-11-08

 

The date of your own death

2017-11-07

 

My wife has brass balls

2017-11-07

 

Brownwater rafting

2017-11-07

 

Strong differentiator #9: Unique IP

2017-11-06

 

Strong differentiator #8: Help your client spend money more wisely

2017-11-06

 

Strong differentiator #7: provide additional resources

2017-11-06

 

Strong differentiator #10: pricing

2017-11-06

 

Never meet your heroes

2017-11-06

 

Strong differentiator #6: Say no to bad ideas

2017-11-05

 

Strong differentiator #5: provide better advice

2017-11-05

 

Strong differentiator #4: upgrade project goals

2017-11-05

 

Strong differentiation #3: easier to work with

2017-11-05

 

Strong forms of differentiation

2017-11-04

 

Strong differentiation #2: reduce risk

2017-11-04

 

Strong differentiation #1: be faster

2017-11-04

 

Weak forms of differentiation

2017-11-03

 

Meaningful differentiation

2017-11-03

 

$300 for a backpack !?!?

2017-11-03

 

Test: Trigger link for TPC evergreen promotion

2017-11-02

 

KaBoom!

2017-11-02

 

2,400 rusty screws

2017-11-02

 

Two interesting things about the New York Times

2017-11-01

 

Hawks have to hunt even when it rains

2017-11-01

 

Funky hummus

2017-11-01

 

The language of Eden

2017-10-31

 

Inappropriate power frames

2017-10-31

 

75-Year-Old Texas Woman Flies Through Tornado in Bathtub, Lands in Woods Unharmed

2017-10-31

 

Wild Ox Moan

2017-10-30

 

Maysure

2017-10-30

 

It's not really there

2017-10-30

 

Three things that will transform your business

2017-10-29

 

The magic of positioning

2017-10-29

 

Sometimes a song...

2017-10-29

 

One kick...

2017-10-29

 

Forty large

2017-10-29

 

An F-150 with a New Engine on it

2017-10-29

 

What's the worst that could happen?

2017-10-27

 

Specializing With Little or No Relevant Proof

2017-09-01

 

Some Useful Links for You to Get Started

2017-08-30

 

Non-creepy love for Philip at 9:01 am EST

2017-07-03

 

"Wouldn't I be lying if I said I had that kind of expertise?"

2017-07-02

 

Growing a beard

2017-07-01

 

The size-speed illusion

2017-06-30

 

Being Michael Jordan

2017-06-29

 

Impulse buy

2017-06-28

 

It's bigger on the inside

2017-06-27

 

"clothed in smoke like those vaporous beings in regions beyond right knowing"

2017-06-26

 

2 weeks with a sheet of plastic taped over where the window *should* go

2017-06-25

 

...Also Expert Shoe Repair

2017-06-24

 

Vision vs. misssion

2017-06-23

 

This is a call to action

2017-06-22

 

"He is no different than you or I"

2017-06-21

 

Makes my blood boil

2017-06-19

 

Fourplay

2017-06-18

 

The low-hanging fruit of freelancing

2017-06-17

 

Being a NAME

2017-06-16

 

Google search 'Rails Security Expert' -> booked the first flight to hire you guys

2017-06-12

 

Sample size needed for original research?

2017-06-03

 

Strong differentiation #1: be faster

2017-05-31

 

Weak forms of differentiation

2017-05-29

 

Meaningful differentiation

2017-05-27

 

Two mysteries centered on The New York Times

2017-05-23

 

Please kick me

2017-05-18

 

Learn about IRL teaching as lead-gen

2017-05-13

 

These three things will transform your business

2017-05-11

 

A day in the life of a rapper

2017-05-10

 

Positioning other than verticals?

2017-05-06

 

I owe you an apology

2017-05-05

 

Bat sheeeeit crazy

2017-05-04

 

The positioning beast with two backs

2017-05-03

 

Need your help with early stage man boob

2017-05-02

 

Same-day service

2017-05-01

 

The content paradox

2017-04-30

 

And THAT is why we can't have nice things...

2017-04-29

 

That's how much someone can love Black Sabbath

2017-04-28

 

Ouch, my neck!!

2017-04-27

 

Not *another* course...

2017-04-26

 

Building it up, one layer at a time

2017-04-25

 

Isha's "Positioning Eureka Moment"

2017-04-24

 

Martin's "Positioning Eureka Moment"

2017-04-23

 

Acid in the vaseline

2017-04-22

 

Your Positioning Eureka Moment

2017-04-21

 

I'll make a marketer out of you yet!

2017-04-20

 

A year of narrowing down

2017-04-19

 

"Young people are just smarter"

2017-04-18

 

The Bedouins have the longest fingers

2017-04-17

 

[PAP] Reminder: Want help improving your positioning or lead generation?

2017-04-16

 

A few webinar data points

2017-04-15

 

Well *that* didn't work...

2017-04-14

 

I live the kind of life most men only dream of

2017-04-13

 

A Market "Pentest"

2017-04-13

 

Woooooah Nellie!!

2017-04-12

 

The "Oregon Coast Roof"

2017-04-11

 

[PAP] Want help improving your positioning or lead generation?

2017-04-10

 

[PAP] Reminder: 2 open seats

2017-04-09

 

Living in the moment

2017-04-08

 

[PAP] 2 open seats now

2017-04-07

 

World record holder for changes in positioning?

2017-04-06

 

[PAP] 2 open seats now

2017-04-05

 

"It's just spam really"

2017-04-04

 

Want to level up your outbound/research effectiveness?

2017-04-03

 

He's taller than he looks online

2017-04-02

 

[PAP] 2 open seats now

2017-04-01

 

Sometimes you just need a break

2017-03-31

 

Nights in White Satin

2017-03-30

 

Shaken down by the Federales!

2017-03-29

 

Born during a meth lab explosion

2017-03-28

 

Eat your greens, but only if you're a man

2017-03-27

 

My 35 minutes of fame

2017-03-26

 

Please don't buy TPM if...

2017-03-25

 

Does asking for a low rate today lock me into that rate long-term?

2017-03-24

 

The "Uber Skill"

2017-03-23

 

Hungry people don't stay hungry for long

2017-03-22

 

The micro-milestones of traction

2017-03-21

 

[PAP] One more participant story...

2017-03-20

 

The last Chase ATM

2017-03-19

 

[PAP] One seat open

2017-03-18

 

Uh oh... only $10 Billion spent on baccarat in 2015

2017-03-17

 

DIY tattoos

2017-03-16

 

You paid HOW MUCH for those headphones?

2017-03-15

 

USB vs. SPDIF - A lesson about consulting service buyer sophistication

2017-03-14

 

Last call for positioning workshop

2017-03-13

 

It's safer than farting during laser surgery

2017-03-12

 

Your refund

2017-03-11

 

I'm not that... *strong* a skydiver

2017-03-10

 

Let's get this medical waste *transported*

2017-03-09

 

Sellin' to a horizontal market

2017-03-08

 

Lane splitting

2017-03-07

 

That's *one way* to plan for retirement

2017-03-06

 

That's hardcore, man

2017-03-05

 

Yeah, yeah, *everybody* says that...

2017-03-04

 

There’s always some killin’ you got to do around the farm

2017-03-03

 

The 138th most expensive film ever

2017-03-02

 

The Ric Ocasek factor

2017-03-01

 

Finding clients with problems...

2017-02-28

 

"We need some help. Can I call you?"

2017-02-27

 

My secret past with Reddit

2017-02-26

 

Gettin' horizontal

2017-02-25

 

Audio on market validation

2017-02-24

 

Drilling a well by the foot

2017-02-23

 

Shut it down... email is dead

2017-02-22

 

The 7 rate multipliers

2017-02-21

 

My secret ritual for dealing with stress

2017-02-21

 

Things will get better any day now

2017-02-20

 

ALL Y'ALL ARE WRONG!!!

2017-02-19

 

Tell me... what's wrong with a little grind and bump

2017-02-18

 

You don't have to be on the blogging treadmill

2017-02-17

 

Dating Apu Nahasapeemapetilon

2017-02-16

 

Repetition

2017-02-15

 

Marketing doesn't have to suck

2017-02-14

 

Was 9-11 a conspiracy?

2017-02-13

 

Heat + pressure = results

2017-02-12

 

Posi-Trac rear end

2017-02-11

 

[DSMB] Recording of Email Marketing Mindset briefing

2017-02-10

 

How much hate mail do YOU get?

2017-02-09

 

Broke, stranded, and desparate

2017-02-08

 

You don't have to outrun the bear...

2017-02-07

 

A natural calmness spreads through your body...

2016-12-27

 

Well, that's one way to drill a hole!

2016-12-26

 

Value pricing in tricky situations

2016-12-25

 

That not-so-fresh feeling in your mouth...

2016-12-24

 

Hermit crab shell sizing

2016-12-23

 

The 4-person email marketing mindset squad attacks!

2016-12-22

 

Thinking about getting a face tattoo

2016-12-21

 

You big fat SPAMMER, you!

2016-12-20

 

You are a lot like a supermodel

2016-12-19

 

Is positioning an Agile or Waterfall process?

2016-12-18

 

Mexikhan

2016-12-17

 

An unforgettable dentist visit

2016-12-16

 

Blackmail!

2016-12-15

 

African choice foods & beauty supplies

2016-12-14

 

Adult crack baby

2016-12-13

 

Good feeling of oneness with cup rubber

2016-12-12

 

Freelancers' Show Pirate Radio Edition

2016-12-11

 

Getting rid of the $7,000-dollar sofa

2016-12-10

 

F-bombs and marketing

2016-12-09

 

Viking Hand

2016-12-08

 

Positioning, The Olympics, and Bruce Jenner

2016-12-07

 

Learn the basics of effective outbound marketing

2016-12-06

 

Those idiots at the other end of the political spectrum

2016-12-05

 

Can I have a discount?

2016-12-04

 

The case against inbound marketing

2016-12-03

 

Roots, Rock, Reggae

2016-12-02

 

Man, I need to change my diet!

2016-12-01

 

Heart attack

2016-11-30

 

Woke up in a cold sweat again...

2016-11-29

 

A clever lead generation campaign

2016-11-28

 

Proof train recap

2016-08-11

 

Proof train car #9: Specialization

2016-08-11

 

Proof train car #8: third-party proof

2016-08-11

 

Proof train car #6: Fight the power

2016-08-11

 

Proof train car #5: specificity

2016-08-11

 

Proof train car #4: the mechanism

2016-08-11

 

Proof train car #3: the guarantee

2016-08-11

 

Positioning a rock and roll band

2016-08-11

 

Poof train car #7: Acknowledge weakness

2016-08-11

 

If the only tool you have is a hammer...

2016-08-11

 

How to make me wake up in a cold sweat

2016-08-11

 

How do you use specificity if your client has no data?

2016-08-11

 

How do you market to those 10 companies?

2016-08-11

 

How big is the apps market?

2016-08-11

 

Gettin sideways

2016-08-11

 

Developer on Fire

2016-08-11

 

Balance

2016-08-11

 

A reader question about guarantees

2016-08-11

 

You missed the *real* message, Philip!

2016-07-18

 

Why you need to repeat yourself via email

2016-07-18

 

What's your "single"?

2016-07-18

 

Tap into your inner Ignaz Semmelweis

2016-07-18

 

Scheduling your heartburn

2016-07-18

 

Riding the proof train

2016-07-18

 

PROOF

2016-07-18

 

Proof train car #2: the demonstration

2016-07-18

 

News robots

2016-07-18

 

Even I won't stoop that low...

2016-07-18

 

Curve ball

2016-07-18

 

Angioplasty and you

2016-07-18

 

Why buy a cow when you can get the milk for free?

2016-06-29

 

What Jerry Springer can teach you about positioning

2016-06-29

 

What about The Olds?

2016-06-29

 

The math behind market sizing

2016-06-29

 

Sorry, your GPA is too low for this position

2016-06-29

 

Sorry, this link is not authorized

2016-06-29

 

Singing on key

2016-06-29

 

Mutt Lange is my spirit animal

2016-06-29

 

I need a nickname...

2016-06-29

 

I don't want no part of your tight-ass country club

2016-06-29

 

How many battles to fight at once?

2016-06-29

 

Get a *mint* for that garlic breath!

2016-06-29

 

Feeling the nickname love

2016-06-29

 

Don't underestimate how lazy your clients are

2016-06-29

 

Bring the PARTY to your next event!

2016-06-29

 

Things fall apart

2016-06-02

 

The "how many are there game": digital agencies

2016-06-02

 

Another mega-successful startup takes my advice

2016-06-02

 

7 ways that narrowing your market position is like getting your first nose hair trimmer

2016-06-02

 

Would you like to look under the hood of my email list?

2016-05-28

 

Ya' just have to know where to look for it!

2016-05-27

 

"I hate all my previous clients"

2016-05-26

 

This absolutely *prints* money

2016-05-25

 

Excellent references available upon request

2016-05-24

 

Three things I like about internet marketers

2016-05-19

 

"He shot himself in the leg. Twice..."

2016-05-18

 

PROFESSIONAL CLEANING OF BEER TAPS AND LINES IN WA

2016-05-16

 

A good week vs. a great year

2016-05-16

 

Don't be a Red Kernodle

2016-05-14

 

Meet me downstairs?

2016-05-13

 

Just bypass the factory solenoid!

2016-05-12

 

Sherlock Holmes on specialization

2016-05-11

 

A Sermon About Email Marketing for Independent Consultants (and Freelancers)

2016-05-04

 

Password cracking, farts, and $10k week rates

2016-03-23

 

Rock and roll hair & a full pipeline

2016-03-19

 

What if "the rules" didn't apply to you?

2016-03-18

 

Teaching as the mouth of your MVF

2016-03-02

 

12 Lead Nurture Emails

2016-02-17

 

The Ideal Service Description Page

2016-02-03

 

Lead Magnet Options

2016-01-20

 

A Minimum Viable Funnel (MVF)

2015-12-02

 

What Is An Educational Resource Center?

2015-11-25

 

The Journey From 121 to 1,016 List Subscribers

2015-09-26

 

CTA-able Content Marketing

2015-09-05

 

3 Content Marketing Ideas For the Time-Constrained Dev Shop

2015-08-21

 

The True Purpose of Content Marketing Might Surprise You

2015-07-09

 

The success is in the plan

2015-07-09

 

The #1 problem with content marketing

2015-07-09

 

More content, less writer's block

2015-07-09

 

Demonstrating expertise

2015-07-09

 

Is Positioning Professional Services Different Than Products? Al Ries Explains.

2015-07-04

 

Can you build a list even if you have NOTHING to say?

2015-06-30

 

Content Marketing: The Success Is In the Plan

2015-06-06

 

The WordPress Plugins I Use For a Lead-Generation Website and Why

2015-05-20

 

A Suggested Interview Question List for Content Marketing Articles

2015-05-17

 

A Survey Format for Discovering Expensive Problems

2015-05-14

 

The Education-Based Content Marketing Resource Guide

2015-05-12

 

Resurrect Your Blog

2015-03-27

 

Nick Hance on Managing Risk in Software Projects

2015-03-27

 

Kill Your Blog

2015-03-27

 

Keith Perhac on Building Your Consultancy's Authority

2015-03-27

 

Jonathan Stark on The Key to Building Authority

2015-03-27