• For A Consultant, What Is A Point Of View?
• Articulating A Point Of View
• Terminology I frequently use
• Things I’ve Changed My Mind About, 2021 Edition
• Open Systems, Closed Systems, and Commoditization
• Brand Marketing and Direct Response Marketing for Indie Consultants
• The Un-Owned Marketing Platform
• Beachhead Thinking
• What Is Thought Leadership?
• Cowpathing

Philip Morgan Bio

My work helps dev shops break through ceilings in lead generation and profitability.

My research interests are decisionmaking under conditions of complexity and uncertainty, the explore/exploit tradeoff, and how small-scale entrepreneurs find and exploit opportunity. I'm fascinated by those who cultivate valuable self-made expertise outside the narrow confines of the licensed professions, and I apply that research to help my peers build their own expertise moat.

I was born in the US Virgin Islands and have been searching my whole life, without satisfaction, for a commercial ginger beer that matches the fiery home-brewed stuff I tasted there.

After living in 28 different houses in 5 states and the aforementioned US territory, I seem to be settling down in Taos, New Mexico with an incredibly understanding wife and two ragdoll cats.

I enjoy hiking, cycling, snowshoeing, black and white photography, roasting coffee, and building horn and open-baffle speaker systems.

Reach me at philip@philipmorganconsulting.com