Liston Witherill: The Role of Copywriting in Positioning

In this episode Liston Witherill talks about the role that specificity plays in getting your message across to prospects and clients. Liston is a professional copywriter who helps technology companies get more leads and conversions.

In this episode Liston Witherill talks about the role that specificity plays in getting your message across to prospects and clients. Liston is a professional copywriter who helps technology companies get more leads and conversions.

I wanted to speak with Liston because any positioning statement ultimately has to be articulated in ways that involve the written word, and I knew Liston would have some valuable input on how to do that very effectively.

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