Gale Stafford: Should limited information prevent you from positioning your business?

Gale Stafford has recently answered some tough questions in his own business. Questions like how to validate a market focus, and how to deal with the fear and doubt that accompany a low-information high-stakes decision.

I wanted to talk to Gale because he is still technically in the positioning process, although he's chosen a position and he's more in the late validation and early execution stage of that process.

That means he has just recently dealt with some issues that are normally a huge a mystery.

  • How do you properly validate your focus on a particular market segment?
  • How do you prevent fear and doubt from derailing you?
  • How do you get started executing on a new position? What are the first steps?

© Philip Morgan