Is Positioning Professional Services Different Than Products? Al Ries Explains.

The term "positioning" was coined in 1972 by Al Ries and Jack Trout, and big product brands have used positioning to gain competitive advantage ever since then. I interviewed Al Ries about how the concept of positioning applies to professional services businesses.

The term "positioning" was coined in 1972 by Al Ries and Jack Trout, and big product brands have used positioning to gain competitive advantage ever since then. I interviewed Al Ries about how the concept of positioning applies to professional services businesses.

Al was game for a podcast interview, but he has some hearing loss so we did an email interview instead. My friend Jonathan Stark was kind enough to read Mr. Ries' part of this interview so that it could be delivered as a podcast.

  • http://ries.com
© Philip Morgan