Travis Northcutt & Michael Steele: Can your competition help you choose a niche?

I spoke with Travis and his business partner Michael Steele about their journey towards having a more narrow focus in their business. This was a particularly interesting interview for me because Travis and Michael walked me through the entire process from end to end: the decision around *what* to focus on, the early uncertainty and fear, the market research, and the implementation and results.

I spoke with Travis and his business partner Michael Steele about their journey towards having a more narrow focus in their business.

This was a particularly interesting interview for me because Travis and Michael walked me through the entire process from end to end: the decision around what to focus on, the early uncertainty and fear, the market research, and the implementation and results.

  • http://brightagency.net
  • https://twitter.com/tnorthcutt/
  • https://twitter.com/el_steele
© Philip Morgan