If I Specialize My Business, Won't I Get Bored?

We tend to fear that if we specialize in solving an expensive problem, we will get bored very quickly with our work. Then what? Will we be stuck in a boring job that we created for ourselves and crying ourselves to sleep on $500 bedsheets? Will we be doing the exact same set of activities day in and day out for our clients?

In The Positioning Manual for Technical Firms, my short book on positioning your development shop, I talk about several fears you will face as you narrow your focus.

One of the fears I mention there is the fear of boredom. That's what this audio essay is about.

Bore.... dom.

The main idea is this: we tend to fear that if we specialize in solving an expensive problem, we will get bored very quickly with our work. Then what? Will we be stuck in a boring job that we created for ourselves and crying ourselves to sleep on $500 bedsheets? Will we be doing the exact same set of activities day in and day out for our clients?

© Philip Morgan