Jonathan Stark on the Paradox of Choice

Jonathan Stark talks about getting past the paradox of choice when choosing a focus.

Jonathan Stark covers quite a few topics in this interview:

  • Making a small, safe bet on your new positioning
  • Focus as a way to attract customers
  • Sorting through your broad, varied interests to find a focus
  • Focusing your marketing to achieve resonance with third-party validation
  • How focused blogging led to a book deal, which led to client demand
  • The importance of speaking gigs
  • How your marketing needs to be focused but your work with clients can actually be more diverse
  • The importance of building trust
  • The value of starting small when exploring a new niche
  • How being a specialist helps you find customers more easily

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© Philip Morgan