What we do

Hi, I’m Philip Morgan. I help digital agencies and indie developers grow past two ceilings:

The lead generation ceiling you face when you start trying to generate opportunity outside your network and repeat client. The leverage ceiling you face when you’re billing all the hours available in your “inventory” of time-for-money

I use a coaching-centric delivery model to help you solve the underlying problems with positioning, lead generation, and service design that are enforcing the ceiling you’re facing. More specifically, I can help with four problems.

If you’re here to sniff my butt before inquiring about services, or to get some guidance so you can DIY a solution to one of these 6 problems, my most useful published thinking is curated here: /start-here/.

If you’d like to start a conversation about paying for my help, please email me.

My work helps dev shops break through ceilings in lead generation and profitability.

My research interests are decision making under conditions of complexity and uncertainty, the explore/exploit tradeoff, and how small-scale entrepreneurs find and exploit opportunity. I’m fascinated by those who cultivate valuable self-made expertise outside the narrow confines of the licensed professions, and I apply that research to help my peers build their own expertise moat.

I was born in the US Virgin Islands and have been searching my whole life, without satisfaction, for a commercial ginger beer that matches the fiery home-brewed stuff I tasted there.

After living in 28 different houses in 5 states and the aforementioned US territory, I seem to be settling down in Taos, New Mexico with an incredibly understanding wife and two ragdoll cats.

I enjoy hiking, cycling, snowshoeing, black and white photography, roasting coffee, and building horn and open-baffle speaker systems.

Reach me at [email protected]