How do coders become consultants? They specialize, develop a point of view, and market based on their ability to move the needle for clients.
This podcast explores the transition from coder to consultant through interviews with those making and enjoying the results of this transition, and occasional audio essays from your host Philip Morgan.
This journey takes time, so why don't you join us by subscribing to this show to get weekly drips of insight and inspiration:
A spoke with Ben Krueger of Cashflowpodcasting about how podcasting can be a great way for a consultancy to get leads and new business. Also... a few notes about the end of Season 1 of this show and what you can look forward to in Season 2!
I spoke with Paul Jarvis about the benefits of focusing on a specific audience. Paul is perhaps the most internet famous of my guests so far, and I was interested in speaking with Paul about the role that saying "no" plays in building a successful freelance business.
In this episode Liston Witherill talks about the role that specificity plays in getting your message across to prospects and clients. Liston is a professional copywriter who helps technology companies get more leads and conversions.
Gale Stafford has recently answered some tough questions in his own business. Questions like how to validate a market focus, and how to deal with the fear and doubt that accompany a low-information high-stakes decision.
Kenna Cote is absolutely killing it in a tiny, weird niche. Kenna teaches people who make handmade soap how to do a better job of running their business. To become a leader in her niche, Kenna had to overcome external resistance, fear, and other obstacles. She tells her story here.
The term "positioning" was coined in 1972 by Al Ries and Jack Trout, and big product brands have used positioning to gain competitive advantage ever since then. I interviewed Al Ries about how the concept of positioning applies to professional services businesses.
I spoke with Travis and his business partner Michael Steele about their journey towards having a more narrow focus in their business.
This was a particularly interesting interview for me because Travis and Michael walked me through the entire process from end to end: the decision around what to focus on, the early uncertainty and fear, the market research, and the implementation and results.
I spoke with interaction designer Nick Disabato about one of the most common fears around specialization: the fear of boredom. In this episode, Nick shares his journey towards specialization. This conversation brought out several fascinating points about choosing a specialization, changing a specialization, and using specialization as a tool to create a sustainable profitable business.
We tend to fear that if we specialize in solving an expensive problem, we will get bored very quickly with our work. Then what? Will we be stuck in a boring job that we created for ourselves and crying ourselves to sleep on $500 bedsheets? Will we be doing the exact same set of activities day in and day out for our clients?
In my coaching and consulting work, I've encountered several situations where my client sees the benefit of building a list but feels quite nervous about putting themselves out there by writing content for a list.