This podcast has become primarily about the journey from generalist to specialist. Why it might be right for you, what you need to know to make the journey, and how to navigate the emotional challenges it will present you. ( iTunes link )
Questions about specialization? Call the Consulting Pipeline Podcast Answer Hotline at (707) 204-0717 and leave your question as a voice message. I'll play and answer it on a future episode. :)
I spoke with Paul Jarvis about the benefits of focusing on a specific audience. Paul is perhaps the most internet famous of my guests so far, and I was interested in speaking with Paul about the role that saying "no" plays in building a successful freelance business.