This podcast has become primarily about the journey from generalist to specialist. Why it might be right for you, what you need to know to make the journey, and how to navigate the emotional challenges it will present you. ( iTunes link )
Questions about specialization? Call the Consulting Pipeline Podcast Answer Hotline at (707) 204-0717 and leave your question as a voice message. I'll play and answer it on a future episode. :)
I spoke with Travis and his business partner Michael Steele about their journey towards having a more narrow focus in their business.
This was a particularly interesting interview for me because Travis and Michael walked me through the entire process from end to end: the decision around what to focus on, the early uncertainty and fear, the market research, and the implementation and results.