Liston Witherill teaches you how to cultivate marketing partnerships that get your work, ideas, book, etc. exposed to a much larger audience than you have access to on your own.
This podcast has become primarily about the journey from generalist to specialist. Why it might be right for you, what you need to know to make the journey, and how to navigate the emotional challenges it will present you. ( iTunes link )
Questions about specialization? Call the Consulting Pipeline Podcast Answer Hotline at (707) 204-0717 and leave your question as a voice message. I'll play and answer it on a future episode. :)